One of my favourite things: getting a new brief! All those possibilities. The opportunity of fresh and eye opening creativity. And seeing a vision come to life in a studio, on paper or screen. And, of course, inspiring the client and customer.
Most recently, as a freelancer, I’ve been art directing content and driving campaigns for M&S Food, John Lewis & Partners, Waitrose & Partners, Habitat, Sainsburys and Dobbies Garden Centre.
My design background is in editorial magazines, holding senior art positions over 23 years, at Psychologies (creative director), Red (assistant art director). Elle Decoration (art editor), Tatler (designer), F1 Racing (art editor) and Art director at Haymarket Customer magazines.
Years of editorial experience on newsstand magazines led me into consulting and art directing in the editorial and commercial world - pitching, redesigning, and shooting for a range of clients…
Brand & editorial redesigns include: Weightwatchers magazine (UK & international); Period Living; Homebuilding & Renovating; Prima; Red; Elle Decoration
Pitches include: British Airways; Virgin; Qatar Airways; Ocado; BHS
Art direction: Jaguar Racing; Chrysler Jeep; McLaren Racing; American Airlines; Champneys
I have extensive experience art directing shoots in food, still life, interiors, celebrities, portraits and automotive, and I have a massive contact book of photographers and stylists worldwide.
If I’m not in a photographic studio, I am most likely to be in a ballet studio, doing one of my other favourite things!